MM Communications

Strefy Euro on Canal+ Sport

A date to remember: 18 April 2007. On that day UEFA announced that Poland and Ukraine will be organizing the EURO 2012 football championship. Since then the third biggest sporting event on our planet has been the catalyst of major infrastructural investments and changes in our country.

Our show was the first (and so far only) programme on Polish TV that tackled issues around EURO 2012 in an unsuperficial manner. Our studio guests were top Polish scholars, artists, media representatives and politicians. We prepared screenplays and original footage for every new episode with a mission in mind: 

we wanted to convince as many people as we could that EURO 2012 is a one-in-a-lifetime opportunity for our country. We mean the quality of life here as much as our image – the way we see ourselves and the way we are perceived abroad.
We hope that you are as excited as we are about EURO 2012 in Poland and Ukraine!